About Hide & Seek Kids

Creating magical play experiences for Australian families since day one

Three children sitting in front of a wooden playhouse with a yellow door.
Group of people standing in front of two pink playhouses in a garden setting.
Two children playing inside a small wooden playhouse with a stone patio outside.

Our Story

Hide & Seek Kids began in 2014 when our founder, Annette, was looking for something to keep busy—a hobby that would let her create something meaningful. Her daughter Nikki came to her with an idea: "Mum, what about cubby houses?"

What started in a small Brisbane warehouse as a mother-daughter project has grown into something neither of them imagined: an Australian family business creating premium cubby houses for families from Brisbane to Beverly Hills. In 2016, Annette's son Nathan made a life-changing decision. He left the Australian Defence Force and moved his family back to Brisbane to help grow Hide & Seek Kids. Together—Annette, Nikki, and Nathan—they built something they're incredibly proud of: a business focused on creating magical play spaces where imagination thrives and childhood memories are made.

Today, Hide & Seek Kids is run by three family members, each bringing unique expertise. We've had the privilege of creating custom playhouses for some of the world's most discerning families, including Paris Hilton (twice), Jessica Alba, Kathy Hilton, and Kyle Richards. We've been featured on Australia's TODAY Show and Jessica Alba's Roku series "Honest Renovations."But what we're most proud of isn't the celebrity clients—it's the thousands of Australian families who trust us to create special spaces for their children to play, imagine, and grow.

Our Brisbane Home

Brisbane, Queensland, Australia

We're proudly Brisbane-based and have been since day one. Our operations, design work, and customer service all happen right here in Queensland. When you contact Hide & Seek Kids, you're talking to our family team in Brisbane—not a call center overseas.

While we ship Australia-wide and have worked on international projects, Brisbane is our home and always will be.

What We Stand For

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Family Owned

We're not a corporation—we're a family. Every decision we make considers what's best for the children who'll play in our cubby houses and the families who trust us.

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Quality First

We've never compromised on quality to chase growth. Every cubby house is built to last, designed to inspire, and created with the same care whether it's going to a Brisbane backyard or a Beverly Hills estate.

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Collaboration

We believe in supporting other small businesses. Our Paris Hilton project involved four other artisan businesses—proving that collaboration creates better outcomes than going solo.

What Our Customers Say

★ ★ ★ ★ ★

My girls got the Frankie Grand Cubby House for Christmas 2025. It has brought so much joy, sparked imagination and so many memories have been made in there already. The quality of the cubby is amazing. The material is so easy to paint, and if you can imagine something you can do it. We turned ours into a strawberry market theme. Keeping the paint colours and decorative items all in coherence. Beautiful cubby, great company, quick delivery and great service. Would 110% buy again and recommend it to anyone wanting a well built cubby house.

J
Jessica J.
Google Review
★ ★ ★ ★ ★

I have been eyeing off the hide & seek Newport cubby for well over a year. Decided to dive in and make the purchase for Christmas last year. The customer service is amazing, the quality of everything is amazing and it was soooo easy to put together. The idea of painting was very daunting but oh my, so much fun! I have had so many compliments on the cubby and referred everyone to buy one!
Definitely recommend.

K
Kiarnee B.
Google Review
★ ★ ★ ★ ★

Great customer service. Delivery on time and quicker than we anticipated. Overall quality is brilliant. We bought our sons cubby over a year ago and it has lasted SO well. We painted as per their instructions and have never had rain come through or water damage of any kind. It’s solid surviving entourage of kids in and out not to mention surviving the harsh elements of coastal living. Wind rain and extreme heat. Would highly recommend!

B
Becca C.
Google Review

Ready to Create Magic?

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