WATCH | Hide & Seek Kids on The TODAY Show - Hide & Seek Kids

WATCH | Hide & Seek Kids on The TODAY Show

We were thrilled to be featured on The Today Show, sharing the incredible story of how our Australian cubby houses found their way into the backyards of Paris Hilton, Kathy Hilton, and Kyle Richards.

From Brisbane to Hollywood's most famous families, this national television feature showcased how Hide & Seek Kids is creating childhood memories worldwide. The segment gave millions of Australians an inside look at our Hilton family collaborations and what makes our outdoor playhouses so special.

Featured on The Today Show: Our Story Goes National

When The Today Show reached out to feature our Paris Hilton collaboration, we knew it was an opportunity to showcase Australian design on a national stage. The segment aired during prime morning television, introducing our brand to families across Australia.

What The Today Show Covered:

  • The Paris Hilton Connection - How an Australian family business caught the attention of Hollywood royalty
  • The Kathy Hilton & Kyle Richards Collaborations - Extending our partnership across the entire Hilton family
  • Australian Design Excellence - Why our timber cubby houses compete globally
  • Creating Childhood Magic - The importance of imaginative outdoor play spaces

Watch the Full Segment

Watch the full Today Show segment featuring our Hilton family collaborations and see the cubby houses in action!

The Hilton Family Connection: More Than Just One Cubby House

What started with Paris Hilton's playhouse for Phoenix and London quickly became something bigger. The Hilton family's genuine love for our designs led to multiple collaborations:

Paris Hilton - Phoenix & London's Playhouse

Inspired by her mother's beautiful Hide & Seek Kids installation, Paris chose the Billie Grand Cubby House for Phoenix and London. Featured in countless TikTok videos with over HUGE views, this playhouse has become an iconic part of the Hilton family's daily life and introduced our Australian designs to a global audience.

Read the full story: Paris Hilton x Hide & Seek Kids: Inside Phoenix & London's Magical Playhouse Collaboration

Kathy Hilton - Grandma's Dream Playhouse

Kathy Hilton was actually our first Hilton family collaboration. When she discovered Hide & Seek Kids, she knew she wanted to create a magical outdoor space at her estate for all her grandchildren. The stunning installation became such a beloved family gathering spot that it inspired Paris to create her own for Phoenix and London.

Kyle Richards - Creating Memories for Her Daughters

Kyle Richards, Paris's cousin and star of The Real Housewives of Beverly Hills, also chose Hide & Seek Kids to create a magical outdoor space for her family. Three generations of the Hilton-Richards family, all trusting Australian design for their children's play spaces.

Hide & Seek Kids team with the Hilton family after installation

Why Australian Families Are Choosing the Same Cubby Houses as Hollywood

The Today Show feature highlighted what makes our outdoor playhouses stand out - the same qualities that attracted the Hilton family are exactly what Australian families love.

What Sets Hide & Seek Kids Apart:

  • Timber Construction - Built to endure years of outdoor play and adventure
  • Thoughtful Australian Design - Created specifically for our backyards and lifestyle
  • Endless Customisation - Make it uniquely yours with add-ons and styling
  • Family-Run Business - Personal service and genuine care in every detail
  • Safety First - Meets Australian safety standards with quality you can trust

From The Today Show to Your Backyard: Shop Our Collection

You don't need a Hollywood address to give your children the same magical outdoor play space that the Hilton family chose. Every Hide & Seek Kids cubby house offers the same premium quality featured on national television.

Featured Cubby Houses From The Segment

Billie Grand Cubby House
The Hilton Family Choice - Spacious, elegant, and perfect for elaborate styling. This is the model that captured Paris's heart.

Millie Cubby House
Customer Favourite - Classic cottage charm with plenty of room for imagination

Frankie Grand Cubby House
Maximum Space - Our grandest design for families wanting the ultimate outdoor playhouse

Newport Cubby House
Coastal Elegance - Sophisticated design with beautiful architectural details

Little Manor Cubby House
Compact Luxury - All the premium quality in a smaller footprint

Complete Your Outdoor Play Space

Add the Finishing Touches:

The Reaction: Australian Families Love What The Hiltons Love

Since The Today Show feature aired, we've been overwhelmed by the response from Australian families. Seeing our cubby houses on national television - and hearing about the Hilton family connection - has resonated with parents across the country.

Behind the Scenes: What The Today Show Didn't Show

While the television segment captured the highlights, there's so much more to the story of our Hilton family collaborations.

Behind the scenes of cubby house installation with Paris Hilton's dogs supervising

The Best Part? Paris's adorable dogs became our unofficial helpers, curiously supervising every step. Those genuine family moments reminded us exactly why we do what we do.

Australian Design on the World Stage

The Today Show feature brought Australian design and small business collaboration into the national spotlight. Our cubby houses, styled with beautiful products from talented Australian brands like LA Interiors, Olliella, and Grace and Maggie, proved that when local businesses support each other, we create something extraordinary. It's not just about one company's success - it's about lifting the entire Australian design community together.

Style Your Cubby House Like the Hiltons

Want to recreate that designer playhouse aesthetic? We've partnered with incredible Australian brands to help you style your outdoor play space just like the Hilton family did.

Our Curated Brand Partnerships

Interior Magic:

Play Essentials:

Pro Tip: The secret to Paris's playhouse success? Mix premium products with personal touches. It's not about perfection - it's about creating a space your children will genuinely love.

Share Your Cubby House Story

We love seeing how families make our cubby houses their own! Whether you're going full Hilton glamour or creating your unique style, we want to celebrate your space.

Join Our Community:

📸 Instagram: @hideseekkids
#️⃣ Hashtag: #HideSeekKids
💬 Facebook: Hide & Seek Kids
🎥 TikTok: @hideseekkids
📺 YouTube: @hideseekkids2709

Featured on The Today Show! Now it's your turn to show us your magical outdoor play space. Tag us for a chance to be featured on our social channels!

Ready to Create Your Own Backyard Magic?

Need Help Deciding?

  • Installation Guides - Step-by-step assembly instructions
  • Care & Maintenance - Painting tips, upkeep advice, and our exclusive Dulux discount code
  • Blog - Styling inspiration, family stories, and design tips

The Today Show Feature: A Milestone for Australian Design

Being featured on The Today Show alongside the Hilton family collaboration represents something bigger than just publicity. It's validation that Australian family businesses can create world-class products that compete globally.

What We're Most Proud Of:

- Australian Design Excellence - Showcasing our craftsmanship on national television

- Family Values - Staying true to our family-run roots despite international recognition

- Quality Over Everything - Never compromising on the details that matter

- Creating Joy - Seeing children play in spaces we've created, whether in Beverly Hills or Brisbane

- Building Community - Connecting with families across Australia and beyond

Special Thanks: To The Today Show for featuring our story, to the Hilton family for trusting us with such important projects, and to every Australian family who has chosen Hide & Seek Kids. Your support makes everything we do possible.

Technical Information: For detailed guidance on installation, painting, maintenance, and care, visit our comprehensive Care & Maintenance page. You'll find everything you need including our exclusive Dulux partnership discount code for painting your cubby house.

All Hide & Seek Kids cubby houses are Australian-designed by a family-run business and crafted with premium timber. Each piece receives the same attention to detail that went into the Hilton family's playhouses - because every child deserves extraordinary. 

 

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